LifebankUSA’s core target audience appeared to be unaware that they were the only company to offer a distinct product offering (placental blood banking). Advantage number one… a point of clear delineation for our client. LifeBankUSA was also the only company to offer a patented blood banking process. Advantage number two. When a company has a clear point of differentiation, and it this case multiple points of differentiation, you have to own it! One must plant the proverbial stake in the ground. Be strong and bold without being too brash. And so our communications and messaging strategy had to be clear, concise and make the very compelling case that there are “competitive advantages” to LifebankUSA’s unique product offerings. The outcome? A strong and compelling story of “Why LifebankUSA” with a little cute and cuddly mixed in.
OVERVIEW: Campaign Development, Integrated Marketing Communications, Digital, Advertisements, Broadcast
MY ROLE: Creative Direction, Art Direction, Concepting, Design, Project Management