360 / Integrated - LifebankUSA

A fully integrated 360 campaign that started with a strong messaging architecture, brand development and market positioning. Phase 2 was the creation of the brand look-and-feel that transitioned into a full-blown advertising campaign supported by a variety of traditional and online marketing initiatives.

LifebankUSA - Integrated
Positioning, Branding, Advertising, Broadcast, 360 Integrated Marketing Communications
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