What is advertising? A mere Out-Of-Home or Print Campaign? Digital Display, Online Banners, or an Email Campaign? Maybe it’s the integration of some or even all. For me, it is any method that effectively reaches and engages the intended target audience. There’s no question that great advertising can become an essential part of a brand’s architecture. Creating effective advertising is a never-ending quest for marketers and agencies alike. Why? Because great advertising moves consumers. Naturally, I have a point of view on what it takes to make advertising work hard for its brand. The creative approach that I practice is showcased with some print examples shown below.
ROLE: Creative Direction, Concepting, Copy Writing, Art Direction, Design