Standing on the shoulders of a previous campaign, we completely reinvigorated this Employee Engagement initiative with an energized employee kick-off presentation, newly branded campaign, a strong messaging theme, marketing support materials, performance incentives and social media assistance. In addition, we also recommended new engagement concepts to increase the campaign effectiveness while developing additional strategies to maintain the excitement throughout the entire campaign tenure.
CLIENT: Avis Budget Group
CAMPAIGN OVERVIEW: Campaign Development, Integrated Marketing Communications, Advertisements, Social, Video
ROLE: Creative Direction, Art Direction, Design, Project Management