As a premier leader in optical technology, FUJFILM had great confidence in reentering the Sports Optics category. From a strategic standpoint, FUJIFILM chose to capitalize on the history of its legendary FUJINON optics brand. But this approach presented several challenges. Not only did we have to rebrand two already successful product lines, but we also had to determine the best way to communicate that FUJIFILM’s FUJINON brand was one of the most trusted names in optical performance. We started by creating a sophisticated new look-n-feel for the brand’s two product lines – the FUJINON Binocular line and the FUJINON Sport Scopes line. The initial launch included the development of the brand’s core campaign messaging along with packaging and point-of-sale tactics. We then produced the marketing and sales support materials—and as the launch rollout matured, we naturally progressed into digital advertising and online support.
Consumer Packaging
Consumer Packaging Flats
Consumer Packaging
Consumer Packaging
Consumer Packaging Flats
POS Retail Floor Displays
Sell Sheets
Various Digital Banners
Product Landing Pages
Additional Product Pages