Like any good product line, FUJIFILM INSTAX instant cameras eventually reached a tipping point where growth was necessary. Sales were strong and business was good, but there were opportunities for expansion into new sales categories. Building organically off the success of the base INSTAX product, FUJIFILM developed a new line of products called the SQUARE SQ6. With two new SKU’s, the SQ6 featured more mature product characteristics. The biggest upgrade was a proprietary hybrid system that merged analog functionality and digital technology – serving a new niche market. The launch of the SQUARE SQ6 instant cameras also brought a noticeable change to the INSTAX product’s personality with fresh aesthetics and lines. We essentially provided a “home” where new consumer subsets can live and breathe. Through creative collaboration and a strategic integrated marketing communications plan, the FUJIFILM INSTAX SQUARE SQ6 product launch was a major success with significant sales impact.
INSTAX SQ6 Brand Guidelines
INSTAX SQ6 Camera Packaging
INSTAX SQ6 Camera Packaging
INSTAX SQ6 Email Campaign
INSTAX SQ6 Email Campaign
INSTAX SQ6 Digital Banners
INSTAX SQ6 Social Media Content
INSTAX SQ6 POS Retail Floor Displays
INSTAX SQ6 Retail Pallet Displays
INSTAX SQ6 Tradeshow Retractable Banners
INSTAX SQ6 Promotional Moleskine Journal
INSTAX SQ6 Promotional T-shirts