Once touting an impressive roster of innovative digital cameras that boasted industry-defining features, FUJIFILM needed a branding campaign for one of their newest product entries, the innovative W3 3D digital camera. For this launch, we determined two consumer segments needed to be targeted—parents wanting to capture timeless family moments with breathtaking results and the ambitious photo-enthusiasts wanting to take their amateur photography to the next dimension. The W3 campaign needed more than just a catchy tagline and a few colorful pictures it had to inspire and influence—and most importantly engage consumers.
CLIENT: FUJIFILM EID Digital Cameras
OVERVIEW: Campaign Development, Integrated Marketing Communications, Brand Guidelines, POS, OOH, Digital, Advertisements, Broadcast Presentation (Storyboards & Animatics)
ROLE: Creative Direction, Art Direction, Design, Project Management